‘Building strong brand requires time, patience, commitment’


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KUALA LUMPUR: Building the perfect brand requires a great deal of investment, which involves not only money, but other values as well.

Asia Pacific Brands Foundation (APBF) president Dr K.K. Johan said the route to brand success is that one has to invest time, patience and commitment.

“Through these investments, business players will be able to strategise each move externally as well as internally.

“This way, they can stay ahead of the competition or tap new areas of growth,” Johan said, adding that building a strong foundation will lead to a sustainable brand.

He was delivering his speech at the BrandLaureate Awards Gala Dinner 2012-2013, here, on Tuesday.

At the awards ceremony, 10 individuals walked away with The BrandLaureate Man of the Year Award, which recognises their contribution to the growth of the country’s economy.

Among the recipients are Nestle Malaysia Bhd and Cahaya Mata Sarawak chairman Tan Sri Syed Anwar Syed Putra Jamalullail, Permodalan Nasional Bhd (PNB) president and group chief executive Tan Sri Hamad Kama Piah Che Othman, and Iskandar Waterfront Holdings Sdn Bhd executive vice-chairman Tan Sri Lim Kang Hoo.

Themed “Your Brand, a Timeless Classic”, this year’s event also saw the introduction of new categories, such as The BrandLaureate Classic Brand Award.

The classic brands were The Majestic Hotel Kuala Lumpur, Davidoff, Vespa, Volkswagen and Omega.

The ceremony also recognised individuals or events that have helped to promote brand Malaysia under the category of The BrandLaureate Country Branding Award.

The Rainforest World Music Festival, Islamic Fashion Festival and Miss International Tourism received the branding awards, respectively.

In the individual category, racing queen Natasha Seatter and performers Shila Amzah and Goldkartz were the recipients of the award.

More than 80 top brands representing the best of their industries received their awards at the ceremony. Muhammed Ahmad Hamdan

Business Times : nation

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