Zawara weaving its way into overseas markets

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Its chief operating officer Fadilla Abd Karim said in a strategic move to tap the world’s most populous Muslim market, Zawara will open its first overseas outlet at Bandung In-dah Plaza in Bandung, Indone-sia’s fashion capital, next month.

Zawara has also launched its online portal www.zawara.co.id, which provides free delivery to its Indonesian clients.

On the homefront, besides its flagship outlet at Menara Mara in Kuala Lumpur, Zawara has outlets in Shah Alam, Bandar Baru Bangi, and recently in Johor Baru because of strong demand in the southern region.

Besides offering women modest yet chic wear, Zawara also provides business opportunities to aspiring fashion entrepreneurs.

Its dropship programme (a retailing practice of sending items from a manufacturer directly to a customer) allows online entrepreneurs to trade Zawara products without the risks of unsold inventory and logistic nightmares.

“Our online e-dealers will be given a personalised Zawara account. They only have to use the banners provided by us in their blogs and share the products they would like to promote through their Facebooks, emails or other social media,” she said, adding that no capital is required from the e-dealers.

Fadilla said once a customer makes a purchase via the web portal, the e-dealers will get a 10 per cent profit on net sales.

“We will handle all deliveries, returns and packings while the e-dealers can monitor their sales and account in real time and see their business grow,” she explained.

Elaborating on the brand, Fadilla said Zawara’s goal is to provide an extensive line of modest women dresses for a variety of occasions.

Rising hems and lowering necklines may constitute a large part of what fashion is today but Zawara believes that for every revealing style, there is a covered up but yet stylish alternative.

“There is a misconception that if clothings are modest, they are boring, outdated and lacking in personal style. We here at Zawara disagree.”

Fadilla said the company’s web store, www.zawara.com, should be an essential shopping destination for every fashionista as it offers access to the hottest looks of the season.

It is also the first fashion website to introduce the virtual fitting room in Asia, where customers can try on the clothes from the comfort of their homes using Zawara virtual fitting room, powered by the latest state-of-the-art augmented reality technology.

Business Times : nation

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